JoJo Siwa Net Worth (Money & Salary)

What Is JoJo Siwa’s Net Worth?

With a net worth of $20 million, JoJo Siwa, an American dancer, singer, actress, model, and reality television personality, gained initial recognition from “Abby’s Ultimate Dance Competition” before transitioning to “Dance Moms.” Her ascent to stardom was significantly bolstered by her YouTube channel, where many of her videos boast hundreds of millions of views and she has garnered nearly 12 million subscribers. JoJo has been recognized as one of the world’s most influential figures.

Early Life

Born as Joelle Joanie Siwa on May 19, 2003, in Omaha, Nebraska, JoJo gained attention through viral music videos like “Boomerang” and “I Can Make U Dance” on YouTube. After a successful tour in 2018, she began performing in sold-out arenas across 52 cities in the United States and Canada, later expanding to the UK and Australia.

JoJo Siwa Hair Bow Sales

Many of JoJo’s fans speculate that her net worth could be significantly higher than our estimates due to the reported sale of 40 million hair bows. Although this figure remains unverified and isn’t supported by business publications, it’s certain that JoJo is making substantial income from her product sales. Nevertheless, even if the figure of 40 million is accurate, it doesn’t imply that JoJo is profiting “hundreds of millions” directly from these sales.

For celebrity product lines, payment typically occurs after reaching designated sales milestones while covering production and marketing expenses. If JoJo has successfully sold 40 million bows, it is evident that she has surpassed the required milestone, allowing her to earn a share of the profits.

Assuming an average industry cost per unit sold for a $9 bow, we conservatively estimate that each sale brings in a net profit of $2.5. From similar celebrity endorsement deals, we estimate JoJo might receive about 20% of profits post-cost recovery, equating to $0.54 per sale, pre-tax. Presuming she sold 40 million bows, she would need to sell 10 million to recoup her initial costs, resulting in total pre-tax earnings of $16 million. After taxes, this would yield roughly $8 million.

These estimates indicate that JoJo is indeed making a significant income from her product sales alone. Furthermore, it’s important to note that any net worth figure presented here is calculated post-taxes. Thus, for an individual to have a net worth of $14 million, their pre-tax earnings would need to range from $25-30 million after accounting for various fees. If JoJo continues to enjoy her current popularity, it’s easy to envision a future where her net worth reaches between $50-100 million.

Filmography

Throughout her career, JoJo Siwa has made appearances in various television shows, including Nickelodeon’s “Ultimate Halloween Costume Party,” “Not-So-Valentine Special,” and “Ultimate Halloween Haunted House.” Other significant roles include guest spots on “School of Rock,” “SpongeBob SquarePants,” “Keeping Up with the Kardashians,” “The Substitute,” “The Masked Singer,” “Celebrity Family Feud,”
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“So You Think You Can Dance,” “Dancing with the Stars,” “High School Musical: The Musical: The Series,” and “America’s Got Talent.”

Additionally, Siwa has contributed to the films “The Angry Birds Movie 2” and “The J Team.”

Throughout the years, Siwa has received numerous nominations and has been honored with titles such as “Favorite Viral Music Artist,” “Favorite Musical YouTube Creator,” and “Favorite Social Music Star” at the Nickelodeon Kids’ Choice Awards.

Real Estate

In February 2020, a home in Tarzana, California, was purchased by JoJo for $3.5 million. Despite being just 16 years old, she possessed more wealth than many individuals earn in their lifetimes. Her new residence was promptly showcased on her YouTube channel, allowing her dedicated fans to take a comprehensive tour.

Boasting 6,000 square feet of living area, the Mediterranean-style home provides ample space for JoJo and her family. Features such as marble floors, fireplaces, a gourmet kitchen, French doors, and numerous other interior elements guarantee that this young YouTuber will enjoy a comfortable living environment for years to come. The exterior includes a swimming pool and a sports court.

Personal Life

Siwa dated TikTok star Mark Bontempo from August to November 2020. In January 2021, she publicly came out as part of the LGBTQ+ community via social media. By February 2021, JoJo revealed she was in a relationship with her best friend, Kylie Prew. After a breakup at the end of 2021, the couple reunited in May 2022. However, they separated again in June 2022, and by August, JoJo began dating social media creator Avery Cyrus. In December 2022, it was announced that Siwa and Cyrus had parted ways.