KSI Net Worth (Money & Salary)

What Is KSI’s Net Worth?

Known as KSI, KSIOlajidebt is a popular English YouTube personality, video game commentator, comedian, and rapper whose net worth stands at $100 million. He ranks among the highest-earning internet personalities globally, having made $25 million between September 2022 and September 2023. Currently, KSI manages three YouTube channels: “KSI,” “JJ Olatunji,” and “KSIClips,” collectively amassing over 8.6 billion views. His main channel boasts 24.1 million subscribers, and KSI is also a former member of the Sidemen YouTube group, which operates four additional channels: “Sidemen,” “MoreSidemen,” “SidemenReacts,” and “SidemenShorts.”

The name KSIOlajidebt is derived from the gaming community term “KSI,” combined with his first name, Olajide, and BT stands for British Telecom. His content primarily revolves around FIFA games, during which he has played alongside Arsenal and England midfielder Alex Oxlade-Chamberlain. As a musician, KSI debuted his single “Lamborghini” featuring P Money in 2015, achieving #7 on the UK R&B chart and #30 on the UK Singles Chart. He has released two studio albums, “Dissimulation” (2020) and “All Over the Place” (2021), and has collaborated on singles with BlacknWhite, Sway, and Yogi. Additionally, in 2015, KSI released a book titled “KSI: I Am a Bellend,” which in the U.S. was renamed “I Am a Tool: How to Be a YouTube Kingpin and Dominate the Internet.”

Notably, KSI and Logan Paul have a very public feud. On August 25, 2018, they participated in a pay-per-view boxing match branded as “the biggest internet event in history,” which concluded in a draw. A rematch occurred on November 9, 2019, at the Staples Center in Los Angeles. The first match attracted 2.25 million live viewers, with 1 million via pay-per-view and an estimated 1.2 million watching illegally on Twitch. Ultimately, 1.3 million purchases were made for the PPV, generating around $13 million in revenue. Together, it’s estimated both KSI and Logan made approximately $2 million each from the first match before taxes, including other revenue sources like merchandise. For the rematch, each was guaranteed a minimum of $900,000, with total earnings for each likely exceeding $3 million, as it was promoted by boxing company DAZN USA. KSI previously fought Joe Weller, another YouTuber he had a dispute with, winning by technical knockout in the third round. This fight drew 1.6 million live views and reached 21 million views within 24 hours.

Prime Energy Drink

The energy drink “Prime” has gained significant attention in conversations surrounding KSI’s net worth in recent years. For those unfamiliar, both KSI and Logan Paul have promoted Prime since its launch in January 2022. According to unverified reports from Prime, between December 2022 and December 2023, the drink generated a substantial $565 million in revenue.

Do Logan Paul and KSI own Prime? No, they serve as promoters but do have equity in the brand. It is commonly believed that they either individually own 20% or together hold a total of 20%. The majority stake is owned by Congo Brands, a Louisville-based umbrella company co-owned by Max Clemons and Trey Steiger.

Let’s consider that both Logan and KSI possess 20% ownership of the brand. When Rockstar was sold to Pepsi for $3.8 billion in 2020, it boasted an annual revenue of $800 million. This implies that Rockstar was valued at roughly 5 times its revenue. If Prime achieves $600 million in annual revenue, we might estimate its overall value at around $3 billion (5 times $600 million). Therefore, if Logan and KSI each own 20%, their shares would be valued at $600 million.

If they indeed own a combined 20%, meaning 10% each, that would amount to $300 million for each of them. Given that their true equity stakes remain unknown and the brand’s revenue figures are unverified, everything discussed is purely speculative. Nonetheless, it is reasonable to presume that both possess highly valuable stakes in a flourishing enterprise.

A multitude of celebrity endorsers has been secured by Prime, including quarterback Patrick Mahomes, soccer sensation Erling Haaland, and MMA fighter Alexander Volkanovski. It is likely that these celebrities were also granted equity in return for their promotional efforts.

Early Life

Born as Olajide Olayinka Williams Olatunji on June 19, 1993, KSIOlajidebt hails from Watford, Hertfordshire, England. His mother, Yinka, originates from London, while his father, Jide, is Nigerian. KSI has a younger brother named Deji, who is also a YouTuber; in 2015, KSI was recognized as #1 on Tubular Labs’ list of the “UK’s Most Influential YouTube Creators,” with Deji occupying the #2 spot. KSI attended Berkhamsted School, where he became acquainted with Simon Minter, who later joined KSI as part of the Sidemen. In 2018, a video released by Deji exposed KSI’s private banking details, prompting KSI to publicly voice his frustration towards his family for Deji’s actions, stating, “Don’t you f**king dare put my information out on blast like that. I keep that shit private. Mom, dad, I’m disappointed.”

YouTube Career

KSI started his first YouTube channel under the username “JideJunior” in 2008, later creating the “KSIOlajideBT” account in July 2009. Upon generating consistent revenue from his FIFA gaming commentary videos, he left sixth form college. KSI subsequently diversified into vlog-style content and showcased a broader range of games, reaching one million subscribers by 2012. In 2013, he signed with Polaris, a sub-network of Maker Studios, and in October of that year, he joined the Sidemen, a British YouTube collective known for sketches, challenges, and video game commentary. By August 2017, KSI announced his departure from the Sidemen and subsequently released diss track videos targeting other members.

Music Career

KSI’s debut album, “Dissimulation,” was released in May 2020, achieving #1 on the Irish Albums Chart and #2 on the UK Albums Chart. This Gold-certified album includes singles such as “Down Like That” (featuring Rick Ross, Lil Baby, and S-X), “Wake Up Call” (featuring Trippie Redd), “Poppin” (featuring Lil Pump and Smokepurpp), “Houdini” (featuring Swarmz and Tion Wayne), and “Killa Killa” (featuring Aiyana-Lee). His follow-up album, “All Over the Place,” released in 2021, also topped the UK Albums Chart, featuring the Gold singles “Really Love” (with Craig David and Digital Farm Animals) and “Don’t Play” (with Anne-Marie and Digital Farm Animals). Additionally, KSI has put out the EPs “Keep Up” (2016), “Jump Around” (2016), “Space” (2017), and “Disstracktions” (2017).He launched the studio album “All Over The Place” in 2021.

Personal Life

KSI is an advocate for charitable causes, having participated in charity television events such as “Comic Relief,” “Stand Up To Cancer,” “Children in Need,” and “Sport Relief.” In 2015, he contributed $10,000 to YouTuber Castro1021’s online charity stream and participated in the Race Against Slime event to raise funds for SpecialEffect, a U.K.-based charity that focuses on returning “fun and inclusion to the lives of individuals with physical disabilities by assisting them in playing video games.” KSI and his fellow Sidemen organized three charity football matches from 2016 to 2018, raising close to £400,000 for organizations including Childline, the Saint’s Foundation, and the Charlton Athletic Community Trust. In 2020, he donated $60,000 to the Black Lives Matter Global Network Foundation as well as other charities aimed at supporting Black lives, and provided clothing to the Seaview Project. Additionally, he became involved with “The Independent’s” Help the Hungry initiative and the “Evening Standard’s” Food for London Now campaign that year, performing on the charity single “Stop Crying Your Heart Out” for Children in Need. In 2021, during BBC Radio 1’s “Lol-a-thon,” he donated £10,000 to Comic Relief.

KSI is a fan of the London football team Arsenal F.C., making appearances on AFTV, a platform dedicated to Arsenal supporters. Accusations emerged in 2012 surrounding allegations of sexual harassment against women at a Eurogamer event and an accusation of sexual assault against spokesmodel Brandy Brewer. Although Brewer later tweeted, “I consented to the motorboat it’s called comedy……relax,” KSI faced a ban from attending future Eurogamer events.

Awards and Nominations

KSI earned a Diamond Creator Award/YouTube Creator Reward at the YouTube Creator Awards in 2016, and he was named Vlogger of the Year at the NME Awards. In 2020, he received an Amazon Music UK award for Best Song for “Lighter,” which also garnered him a BRIT Award nomination for Best British Single. His accolades include three Shorty Award nominations: Best in Gaming in 2012, YouTuber of the Year in 2017, and Best YouTube Ensemble (in collaboration with the Sidemen) in 2019. “Sidemen: The Book” was nominated for a British Book Award for Non-Fiction: Lifestyle Book of the Year in 2017, a year in which he also received a nomination for Best British Vlogger at the BBC Radio 1’s Teen Choice Awards. His nomination tally includes recognitions from the Global Awards (Social Media Superstar, 2018), MTV Awards (Hottest Summer Superstar, 2020), MOBO Awards (Best Media Personality, 2020), and TMTV Awards (Hottest Summer Superstar, 2021). In 2022, he was awarded “Personality of the Year” at the Rated Awards.

Real Estate

Diving into a 2020 interview with “Men’s Health,” KSI revealed that he possesses over ten properties in England. The total value of these holdings is estimated at over £10 million. In December 2021, he vacated a flat he had shared with a friend and acquired a story home in London for £10 million.