Logan Paul Net Worth (Money & Salary)

What is Logan Paul’s net worth?

Logan Paul, a prominent American YouTuber, boxer, actor, and internet personality, boasts a net worth of $150 million. Currently, his YouTube channel has over 23.6 million followers. At different times, he has ranked among the highest-paid YouTubers worldwide, with an annual personal income reaching at least $20 million. Additionally, he enjoys a following of 27 million on Instagram and 18 million on TikTok.

Beyond YouTube, Logan operates a very profitable merchandise business named Maverick Apparel, which generated over $40 million in sales within its initial nine months of launch.

Since November 2018, he has been the host of the Impaulsive podcast. Recently, Logan and his brother Jake have transitioned into the professional boxing arena.

In 2023, he entered a multi-year agreement with WWE, rumored to be a three-year deal worth $15 million after making several appearances in prior years.

Prime Energy Drink

In recent times, the energy drink “Prime” has sparked interest in discussions about Logan Paul’s net worth. For those unfamiliar, Logan and his boxing rival KSI have been promoting Prime since its launch in January 2022. Unverified reports from Prime suggest that between December 2022 and December 2023, the drink yielded $565 million in revenue.

Do Logan Paul and KSI own Prime? No. They act as promoters, though they do possess equity in the brand. It is widely believed that they either each own 20% or collectively hold 20%. The majority of the company is owned by Congo Brands, an umbrella firm based in Louisville, co-owned by Max Clemons and Trey Steiger.

If we assume that both Logan and KSI own 20% of the brand, it is worth noting that when Rockstar was sold to Pepsi for $3.8 billion in 2020, it had an $800 million revenue stream. This means Rockstar sold at approximately 5X its revenue. If we consider that Prime is generating $600 million annually, one could speculate on the brand’s overall valuation.value approximates $3 billion (calculated as 5 times $600m). Should Logan and KSI each possess 20% ownership in the brand, their hypothetical holdings would equate to $600 million. Conversely, if their actual ownership totals 20% combined, or 10% each, this would render their stakes at $300 million each. Given that the specifics of their equity ownership remain undisclosed and the brand’s revenue figures are unverified, all previously mentioned figures are merely speculative. Nevertheless, it’s reasonable to conclude that both hold significant stakes in a burgeoning business.

Prime has recruited a variety of celebrity endorsers, such as quarterback Patrick Mahomes, soccer superstar Erling Haaland, and MMA fighter Alexander Volkanovski. One could likely infer that these celebrities were granted equity in return for their endorsements.

Early Life

Born on April 1, 1995, Logan Alexander Paul hails from Westlake, Ohio. He has a younger brother, Jake Paul, who is also a prominent social media figure. Logan began creating YouTube videos at the age of ten through a channel he initiated called Zoosh.

In 2012, he made a name for himself as an All-Star linebacker on the Westlake High School football team. Additionally, he was a State Champion wrestler during his high school years, later pursuing engineering studies at Ohio University. Between 2013 and 2014, he skyrocketed from 900 followers across various social media platforms to 1.5 million, with particular popularity on Vine. In 2014, Logan made the decision to drop out of Ohio University to relocate to Los Angeles.

Career

A compilation of his Vine content was transformed into a YouTube video compilation, which garnered over four million views within its first week of release in April 2014. Shortly thereafter, he amassed 4 million followers on Vine and began creating paid promotional videos for companies like HBO, Pepsi, and Virgin Mobile. By 2015, he ranked as the 10th most influential personality on Vine, earning substantial revenues from his brief video creations. Following the closure of Vine, Paul transitioned his content to YouTube.

Presently, Logan’s video content has accumulated nearly six billion views. He boasts over 23.6 million subscribers on YouTube, 26 million followers on Instagram, and 15 million followers on Facebook, as of this moment.

Suicide Forest Controversy

On December 31, 2017, Paul uploaded a YouTube video filmed in Aokigahara, located at the base of Mount Fuji in Japan, an area infamously referred to as the suicide forest due to its history. The video featured a lifeless body hanging from a tree and attracted 6.3 million views within the first 24 hours post-upload. In response, several online petitions emerged, demanding the deletion of Paul’s channel on YouTube. On January 1, 2018, he removed the video and posted an apology on Twitter. Subsequently, on January 9, YouTube released a statement via its Twitter account denouncing Paul’s video. The following day, January 10, they announced the removal of Paul’s channels from its preferred ad program, Google Preferred, leading to his termination from the YouTube platform.

In the Red series “Foursome,” Paul made a significant contribution of $1 million to suicide prevention agencies following the events that transpired.

Other Controversies

In early February 2018, YouTube made the decision to suspend all advertising on Paul’s channels citing a “pattern of behavior.” This decision was largely influenced by several incidents, including Paul participating in the “Tide Pod challenge,” a moment when he removed a fish from his pond to “jokingly give it CPR,” and another instance where he filmed himself using a taser gun on two deceased rats. During this suspension, Paul did not receive any revenue from his page views. Two weeks later, YouTube lifted the suspension on ads for his channel; however, he remained on probation for 90 days, which meant his channel was ineligible for the trending tab during that time.

In January 2019, Paul sparked controversy during a segment on his podcast when he stated, “What is it, male-only March? … We’re gonna attempt to go gay for just one month.” This comment drew significant backlash as many criticized him for suggesting that being homosexual is a choice.

KSI Boxing Matches

There’s a well-known rivalry between Logan Paul and fellow YouTuber KSI. They squared off in a pay-per-view boxing match on August 25, 2018, which was billed as “the biggest internet event in history.” A rematch followed on November 9, 2019, held at the Staples Center in Los Angeles. The first match drew 2.25 million live viewers, with 1 million accessing the event via pay-per-view and an additional estimated 1.2 million streaming illegally on Twitch. Ultimately, 1.3 million viewers purchased the fight through PPV, resulting in approximately $13 million in revenue. It is estimated that both Logan and KSI earned around $2 million each from this match after accounting for other revenue streams like merchandise. For their second fight, both were assured a minimum payout of $900,000, with total earnings likely surpassing $3 million each in sponsorship and broadcast schedules.

Personal Life

In the fall of 2015, Paul resided in an apartment complex in Hollywood alongside his roommates Mark Dohner and Evan Eckenrode and other social media celebrities, including Juanpa Zurita, Amanda Cerny, and Andrew Bachelor. This close living arrangement allowed the group to collaborate on videos for their respective channels.

In the fall of 2017, Paul relocated to a new estate in Encino.

In July 2018, Paul and actress Chloe Bennet publicly acknowledged their relationship, although they had reportedly been dating for a year prior to this announcement. They separated in September of that same year.

Logan Paul is colorblind, specifically red-green colorblind.

In May 2020, he confirmed his relationship with model Josie Canseco, the daughter of baseball legend Jose Canseco. The following month, he posted a video titled “I Bought My Girlfriend A Horse” on his YouTube channel. This came after a minor argument between the couple, which Paul attempted to resolve by buying Josie, an avid horseback rider, her own horse. The video features them both riding horses, with Paul letting her know that both were gifts for her. He stated: “100% yours. Even

“If we happen to break up, they’re yours to keep.”

In 2022, Paul began his relationship with model Nina Agdal, and the couple announced their engagement in July 2023.

Annual Earnings

Logan earned $12.5 million in 2016, followed by $12 million in 2017, and $14.5 million in 2018. His total earnings for 2019 were $10 million, while in 2021, he made $18 million.

From September 2022 to September 2023, Logan’s earnings reached $20 million.

Real Estate

Logan Paul resided in a mansion located in Encino, a suburb of Los Angeles, for several years:

In October 2017, he bought this home for $6.55 million, having been listed previously for $8.5 million. Spanning over 30,000 square feet, it comprises 14 rooms. In April 2022, Logan sold the mansion for $7.4 million to Machine Gun Kelly.

For the past few years, Logan has been living in Puerto Rico, where he rents a mansion worth over $13 million in the private gated community of Ritz-Carlton.

In 2019, he bought an 80-acre property named Fobes Ranch in the San Jacinto Mountains for $1 million, which is situated approximately two hours east of downtown Los Angeles. This ranch was once inhabited by Timothy Leary, a Harvard professor-turned LSD producer, in the 1960s. Leary lived on the estate and produced LSD alongside a group of surfers from Laguna Beach known as the “Brotherhood of Eternal Love.”

Floyd Mayweather Boxing Match

Logan squared off with Floyd Mayweather on Saturday, June 6, 2021, in a professional boxing bout. He reportedly secured a deal that included a base salary of $250,000 along with 10% of the Pay Per View profits, while Mayweather was guaranteed $10 million for his appearance, plus an impressive 50% share of the PPV earnings.

Logan estimated he would earn a minimum of $20 million from the fight, whereas Floyd suggested he would make over $50 million.

In actuality, the match garnered about 1 million purchases, leading to an estimated earning of $35 million for Floyd and approximately $5.25 million for Logan.